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The Ellen Show: Talia Castellano Night Makeup Tutorial
History[ edit ] In , model and later, actress Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of fifteen, appearing in both print and television advertising that year. In contrast to the "made-up" looking fashion models of the late s, Shepherd demonstrated a fresh, wholesome look, appealing to a younger consumer's taste. These advertisements established the "girl-next-door" look that CoverGirl would become associated with. It was nominated America's best cosmetic brand. Originally offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor , menthol , and eucalyptus. Sales of the line increased during due to an advertising campaign featuring supermodel Christie Brinkley. In , Covergirl launched what is now the famous slogan, "Easy, breezy, beautiful…" This was their best way to express how their products were and would essentially give you a natural look. It eventually led to an increase of sales, and a larger audience of teenage girls was effectively targeted. CoverGirl was one of the largest global brands to conduct animal testing but that is no longer the case. Lana Ogilvie[ edit ] In , Cover Girl became the first major cosmetic company to sign a black model to an exclusive contract. Canadian Lana Ogilvie became the first black woman  to represent a non-ethnic cosmetics company,  and opened the door for traditionally Caucasian-focused brands to embrace different cultures and ethnicities in their brand. Celebrities[ edit ] Christie Brinkley 's long-running contract with CoverGirl is the longest ever of any model in history. Because of Jennifer O'Neill 's successful thirty-year relationship with CoverGirl as spokeswoman, her face has become widely recognized as the face of CoverGirl. In June , Nervo became the spokeswomen for CoverGirl. Her pose has compared of Nike Ardilla 's album Suara Hatiku. In January , Zendaya was announced as the newest CoverGirl. Curry is the first CoverGirl spokesperson who is not an actress, singer, or entertainer. CoverGirl donated all its proceeds from the sale of the special powders, which got launched for the 50th anniversary of the company, to the campaign. CoverGirl has also several times given checks to people in need featured on The Ellen DeGeneres Show, most recently to the cancer-diagnosed Talia Castellano , a year-old girl wishing to be a make-up artist. She died on 16 July after losing her battle with cancer.
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