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How To Get Your Software Idea Funded
All that means that in most cases, launching an app will require you to raise capital. So how do you do that? How do you raise money to fund an app? Some apps raise millions of dollars in pre-development capital, while others raise significantly less. Ultimately, the capital you raise depends on the specifics of your app idea, the needs of the business, and the resources you can get access to. How to Find Startup Funding For Your App When most people talk about raising funding for a mobile app or a startup, they immediately jump to venture capital. Where else can you look? Ultimately, if someone puts money into your idea, you owe them a return. Raising even a few thousand dollars can help with the initial expenses of testing and validating your idea. Crowdfunding Your App Crowdfunding is another viable option for getting funding for your app idea. Using sites like Kickstarter or Indiegogo is a proven method for raising capital, and some tech crowdfunding campaigns have raised millions of dollars to get ideas built. But where do you find them? Rely on the strength of weak ties here. Think back to college professors, old colleagues, or old bosses. Contact your alumni association. Who do you know that might know somebody? Another avenue is to look for app contests. Some organizations, companies, or even startup incubators will hold pitch contests for mobile app ideas or ideas for startups in general, and the winners will often take home prizes in the form of capital. It might lead to a connection that turns into an investment in your app. VC-level investors likely hear dozens of pitches a day, and even low-level investors are careful about where they invest. The first step to this process is perfecting your elevator pitch. Then, give your elevator pitch to a few friends and ask them to explain the concept back to you in their own words. This is a great way to ensure that your pitch actually communicates what you intend it to. Critically, you need to convince investors not only that your app is a good idea, but that it is a profitable idea. You should have a clear monetization plan in place, and ideally, some signs of early traction. If you have an MVP, users, paying customers, or feedback from testers, those are all great assets to your pitch. If this is all sounding like a challenge, well, it is. Another option is to try a Roadmapping service before trying to raise money for development. Roadmapping is a process through which you hone your idea, test it in the market, and build an MVP of the app. What are Startup Funding Rounds? While funding timelines can change from company to company, the timeline for funding generally goes like this: This is the earliest money that goes to the company, app, or idea. Seed funding often comes from insiders and provides the initial startup capital for the business. An angel round is similar to a seed round, but is generally more formal. Angel investors are often outside investors and will buy common stock in the company, usually with more formal terms than seed investors. This is normally the first round of large-scale venture capital funding for a company. Series B, C, etc.: Further rounds may be held based on the capital needs of the company. Some companies take on millions of dollars in financing over their lifetime, while others are bootstrapped from day one. Is it possible to secure investors if you have bad credit? When it comes to raising capital for a business, your credit score is less important than the viability of the business idea. However, an even more powerful factor is having traction to show. As they say, the best predictor of future success is past performance. If your app is already making money, investors are much more likely to want to invest because they know your idea is profitable. What are App Angel Investors? As you might guess from the list of funding rounds, an angel investor is a company or person who invests at the angel round. With a great idea and a strong pitch, you can drum up the capital to get your app developed and turn your idea into a reality.
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